Don Jazzy, an iconic beatmaker, has share words of wisdom for Nigerian musicians. Michael Collins Ajereh is better known by his stage name Don Jazzy. The head of the Mavin record company pushed artists to sell their goods regardless of how successful they believe they are, using multi-award-winning musician Davido as an example.
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A few weeks ago, Davido, after a hiatus on social media announced the release of his fourth studio album, Timeless. Ever since the release of the artiste’s music project on 31 March 2023, its tracks have topped charts worldwide till date.
While advising talents about the promotion of their projects, Don Jazzy in a tweet, made reference to the marketing efforts of the leader of the 30 BG gang towards his album despite his popularity.
Don Jazzy tweeted, “Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketing your beautiful project that you worked hard on does not reduce your swag.”