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YouTube has developed a verification mechanism for UK-based doctors, nurses, and other healthcare experts to assist Britons avoid medical misinformation online.
In 2021, UK-based consumers accounted for more than two billion video views of clips about health issues.
YouTube added a new seal of approval to accounts run by licensed doctors, nurses, psychologists, and other health practitioners or organisations who have passed stringent verification checks to fight misinformation.
YouTube head of UK health Dr Vishaal Virani said the move to verified health videos for UK users was crucial due to the number of Brits accessing healthcare information through the video-sharing platform.
Virani told the BBC, “Whether we like it or not, whether we want it or not, whether the health industry is pushing for it or not, people are accessing health information online.
“We need to do as good a job as possible to bring rigour to the content that they are subsequently consuming when they start their care journey online.’’
The verification system began accepting applications from UK-based healthcare professionals to those with an active medical licence in June.
Accounts that applied to the verification scheme are now starting to receive their YouTube mark of authenticity of their videos.
This would help to make it as easy as possible for users to know if the information has come from a qualified healthcare professional.
Potential health creators submitting their accounts have to go through a rigorous, multi-stepped verification process that works in partnership with the Academy of Medical Royal Colleges and the National Health Service.
Health creators also have their past videos scrutinised and do not receive verification if previous videos uploaded to YouTube have contained any medical.
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